Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line.

By Carla Lynn, Content Creator at Unbounce Rey Skywalker. Bilbo Baggins. Harry Potter. What do these cult-classic heroes all have in common? Kick-ass origin stories. The same goes for marketers. …

Over the past year, lots of small businesses have struggled to carve out space for themselves in an increasingly competitive digital landscape. Even those that weren’t directly impacted by the pandemic are often quick to admit: It’s never been harder to attract and convert visitors online. The reality, though, is…

By Kaarle Varkki, Contributor at Unbounce Was the dress black and blue, or white and gold? (Oh no, not this again …) Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in…

By Melanie Deziel, Contributor at Unbounce Most marketers understand the importance of customer research. Still, when it comes to creating a complete profile of our audience using data, it’s tough to know where to begin. The most common starting point is demographic data: who our customers are, from age to…

By Colin Loughran and Garrett Hughes at Unbounce You might’ve noticed that 2020 was an interesting year for marketing. (Yeah, that’s the word for it. Interesting.) For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. For others, the pandemic encouraged creative thinking to…

By Carla Lynn, Content Creator at Unbounce Yep, the rumors are true. Paid advertising is about to change in a big way. With Apple’s latest iOS update, iPhone users will be able to opt-out of behavioral and demographic tracking on apps. (Heck, they’re invited to opt out.) Assuming that most…

By Josh Gallant, Contributor at Unbounce You’ve probably heard this more than a few times on your favorite marketing podcast: “Add some social proof.” There’s a good reason it’s repeated so often: When you use compelling social proof on your landing pages, you can more than double your conversion rate. …

By Emily Bauer, Contributor at Unbounce Here goes: the secret to writing great landing page headlines is … *dramatic pause* … just kidding! That would be way too easy. Sadly, there aren’t any shortcuts when it comes to writing effective landing page headlines. You need to put in the work…